Air Jordan

Air Jordan is a basketball shoe brand that completely changed the game. On September 9, 1997, Michael Jordan introduced his brand. MJ was one of the most popular and greatest basketball players of all time. In 1984, Jordan signed a contract with Nike for a so-called "legacy deal". A legacy deal is when a professional player and company use one another for publicity purposes. A year after the contract was signed, Jordan's first shoe was released, these are known as the "Air Jordan 1". Up until Today, the Jordan brand has released 30 different generations/styles of shoe in hundreds of different color-ways all with a unique story.